Selling real estate is a long-term process and it is very important to approach it as professionally as possible. Since real estate is a valuable asset, its purchase requires one of the largest financial investments. The real estate market is very “busy”, and in order for your property to stand out in the mass of ads, it is necessary to create a quality ad and take into account some modern advertising tools offered by the Internet. Through today's text, we bring you more tips about real estate advertising and how you can make your ad attractive to buyers.
Preparing the property for advertising
The first thing you must do before advertising is to prepare the property for sale. On our blog, we have already written a detailed text about that process, which includes collecting the necessary documentation, arranging the property, deciding on the price and advertising itself.
Preparation for advertising includes decorating the property, so that it looks as good as possible in the pictures (but it is recommended that it primarily looks realistic) and the final decision on the price you will advertise. After you have decorated the property, make sure to create some quality photos of the interior and exterior of the property. Always photograph the property during the day, so that the lighting is as strong as possible and use a quality camera. Dark images and those of poor resolution can turn off a potential buyer, so if you don't have quality equipment, it's a good idea to hire a professional photographer.
In addition to the photos of the property itself, it is good to have a floor plan of the property to create an ad, which will immediately convey to people how the rooms are arranged in the apartment and what their size is. Once you have quality images, you can start creating ads.
Tips for advertising real estate
When creating an ad for real estate, it is very important to follow a few essential tips.
Ad name
The first thing you need to think of is the name of the ad. Since on many classifieds the name can only contain a certain number of characters, it is very important that it is as short as possible and contains the main information related to real estate. They are:
- Property type – Apartment, studio apartment, house…
- The place where the property is located
- Square footage of the property
- Things that make your property stand out (swimming pool, great sea view, proximity to the center…)
An example of a quality ad title for real estate can be: Split, center – Furnished house, 103 m2, garage
Ad description
The description of the ad must contain all relevant information related to your property. Do not misrepresent the property, as this does not achieve anything positive. You can only waste the time spent looking at the property from buyers who will ultimately be disappointed due to different expectations.
Describe in detail:
- Type of property – Describe the property you are selling, whether it is a house or an apartment. If it is an apartment, highlight information about the building in which it is located, how many other apartments there are in the building, on which floor the apartment is located, whether the building has an elevator and all other important things.
- Location of the property – The location of the property can be crucial for buying a property. Describe what the neighborhood is like in which the property is located, whether there are other houses or nature near the property, and highlight interesting and useful facilities nearby.
- Information about the property – The year the house was built, the year of renovation, heating method, carpentry and all other important information about the property must be highlighted in the ad.
- Everything else you consider important – The description of the ad is the place where it is preferable to write as much information as possible about the property, in order to save your time and the time of potentially interested buyers. If you write the ad in detail and transparently, you will avoid unnecessary viewings, because you will eliminate viewings with people who do not like some things about the property.
Pictures of the property
Enrich the ad with high-quality images. Images are the main and first thing that will attract a person's eye when searching for an ad. Biographical images with a high-quality representation of the property and colors will surely make your ad stand out from the crowd.
Be sure to put the first image of the ad with the highest quality, which represents the real estate or apartment you are selling in the best light and which will attract buyers to click on the ad.
You can tell a story with pictures. After the first photo, you can put them in order, from the exterior of the property, to entering the apartment and going through the rooms. Place the pictures of the rooms and bathrooms last, and the picture of the floor plan of the apartment should be the last.
Now we also have various companies that deal with 3D recordings of real estate, the so-called. “visual viewing” which is actually a very realistic presentation of the property without physically entering the space.
The price of the property
Keep in mind that normal practice when buying a property is to haggle, so you should always be prepared to lower the advertised price somewhat. Never put a lowest price on an ad that you don't intend to lower.
Also, before placing the property on the advertisement, observe how the prices are moving on the real estate market and whether you have chosen a good price. Unrealistic expectations and excessively high advertised price of the apartment can distract your ad from buyers.
Hire a real estate agency
Selling requires much more than simply advertising the property. It is essential to properly communicate with potential buyers, take them to see the property and know how to approach sales negotiations. Keep in mind that all these things require a lot of time and care, and that a good step when selling is to hire a real estate agency. Her employees will do the entire process for you, from professional advertising, to taking care of presenting the property and solving the necessary documentation.
In addition, real estate agents have knowledge related to advertising, know the real estate market and can subjectively determine the real price of your property, and properly present the property in the advertisement.
By hiring a real estate agency, you will achieve a much faster sale of the property and save yourself a lot of time. Because of this, the commission that agencies take is not an expense, because you get much more value for it than money – free time and less stress.
