After 17 years of existence, it was time: we refreshed and modernized our brand identity. Just in time for planning further internationalization, we have redesigned our logo, font, design element, websites and imagery. We have also redefined our corporate values: May we introduce ourselves? BETTERHOMES: successful, independent, fair.
Logo and font
One thing was clear: BETTERHOMES should remain BETTERHOMES. Developing a new logo always involves risks: the brand should be recognizable, legibility must be guaranteed even in a small format and use on different backgrounds must be guaranteed. BETTERHOMES is magenta – and should stay magenta. We shifted the focus from “Homes” (bolded in the old logo) to “Better” – after all, we are exactly that: better. We also decided to use lowercase letters because it looks more modern and fresh. The cut corner at the top left is reminiscent of a house roof and gives the simple logo that certain something. The gray knot of our old logo had to go; instead, a concise and dominant icon with the “b” now adorns our brand identity.
Consistency is key: The new ticker on both the website and our other means of communication is congruent with the font in the logo and has some special aspects: The “t” is sharply cut and incorporates the house roof element in the logo; The font is also a mix of concise and soft in the curves of the letters and thus reflects BETTERHOMES optimally: We are successful – as sharp, determined and focused – and at the same time fair – customer-oriented, transparent and consistent.
There is a corner missing: our design element
We should be recognized, not just by the logo, but also by a design element. A design element is a special and company-specific element that recurs and makes the brand subtly recognizable – whether the brand is mentioned literally or not. We chose the outline of our icon – and if you pay attention in the future, you will see this shape everywhere in our communications.
Immerse yourself in the new world of images
Pictures say more than a thousand words: That's why our imagery has also been revised. Our new imagery for the various services and target groups immoplus is presented in a rigorous, color-coordinated and uniform manner® (brokerage service), immochallenge® (training program for career changers), immogrow® (professional program), interested parties and tipsters. Our imagery also reflects our values.
Crisp online presence
Our old website served us well for several years; Now it was time for a breath of fresh air: our website shines in a new light, more informative, modern and of course “responsive”. We have modernized and improved the structure of the site, the design and usability. The goal was to increase user-friendliness and offer all visitors to the website an optimal experience. In addition, our imagery, which now runs through our means of communication and our social media presence, is always recognizable: We are BETTERHOMES through and through!
Our real estate blog deserves special mention
Content is King: And as the market leader in Switzerland and one of the leading real estate agents in Germany and Austria, we also have something to tell! New articles are regularly published in our brand new real estate blog, from different perspectives: Relevant knowledge on the subject of buying/selling and renting/letting out, about the market, about life as an agent and of course: insights into BETTERHOMES. The blog is intended to help our readers make the right decisions when marketing and finding your apartment or house – and to give anyone interested exciting insights into the real estate industry.
Do you want to convince yourself? Visit us on our Blog.
Our corporate values
Successful
As the largest real estate broker in Switzerland and also one of the leading brokerage companies in Germany and Austria, we stand for success in real estate brokerage. With over many thousands of placements made internationally, we impress our customers with our tried and tested placement system. Being successful is also reflected in our sales: We all work on a success basis. So being successful is in our DNA – no matter where you look.
Independent
We are economically, legally and politically independent and owner-managed. Our independence enables us to act quickly and in accordance with the circumstances in the interests of our customers and completely free of conflicts of interest.
We also specialize in our core business, real estate brokerage – we deliberately do not operate other areas such as administration, trust, etc. This means our customers can choose specialists in other areas independently of working with us.
Fair
We stand by our idea of fair real estate mediation® for the brokerage service with the best price-performance ratio on the market. We also offer property seekers the largest and most attractive range of properties possible.
And the third corporate value is also clearly evident in sales: you earn as much as you do. If you do extraordinary work, you will be extremely rewarded. Our company also stands for diversity and equal opportunities, which is why we support real estate agents equally in their success planning and implementation.
Do you want to sell or rent your house? We would be happy to advise you.
