The long, monolithic, cantilevered counter is the dominant element of this interior, while the bright blue tone leaves a clear mark in the customer's memory.
Belgrade studio Tugboat architects he presented on the portal Interior design interior decoration project of the flagship store of a domestic cosmetic brand VZKopened this summer in Beogradska Street at Witch doctor.
As stated, it was created in the interior of this shop a replica of the ambience in which VZK itself was created – and that is pharmaceutical laboratory – whose simplicity and purity served as the starting point for creating the design.
“The users are using it.” refer to the origin of the brandwhile at the same time providing them with an experience reminiscent of those who were involved in the research and development of the products displayed on the shelves” – explained the architects.
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A clear mark in the customer's memory
A combination bright tones and smooth surfaceslike those in laboratoriesproved to be neutral but effective background for highlighting numerous products of this brand.
The main accent in the space is bright blue floor which by its tone is directly associated with the VZK brand (originally an abbreviation called “Very healthy cream”) and leaves a clear mark in the customer's memory.
Long, monolithic, console desk as a dominant element of the interior, it also represents the reception/billing desk, as well as laboratory work surface for providing a dermatological skin examination service.
The only isolated unit in the interior is a minimalist designed dermatology center for examination, treatments and facial massages.
Besides well-lit shelves with productsthe main exhibition area has the entire surface of the ceiling illuminated LED light with adjustable color and intensity in order to provide an optimal shopping experience at any time of the day.
The medically clean and cool interior is melted wooden decor in the details and additional ambient lighting.
No extra details
“Central zone it is designed for intimate communication with employees and puts the customer at the center of attentionwhile the only isolated unit is in the interior dermatological center for examination, treatments and facial massages” – they explained from Remorker.
Separated by heavy cloth curtain and glass partitionthis room is minimalistically designed, without superfluous details, with an emphasis on functionality and the patient-doctor relationship.
More information about this project, as well as additional photos, can be found at this link.
